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Communications Consultant - Web Entrepreneur

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Résumé
for
Paula Hendricks

Business / Marketing
eBusiness / Business * Marketing / Branding / Advertising * Web Site Development



photo of ph by bill hawk

· Objectives / Skills Summary
*Business / Marketing
  **eBusiness / Business
  **Marketing / Branding / Advertising
  **Web Site Development
· Communications
  ·· Writing / Content
  ·· Photography
  ·· Design / Graphic Design / Naming
· Leadership / Community
· Education / Work History / Key Words
· Technical

· Whole résumé on one page


My focus on eBusiness is enhanced by original ideas and grounded by basic strategic business perspectives and experience. With an eclectic mix of clients -- large and small -- dealing with the implications of the fast-changing environment of the Internet (the new economy, the digital world) on bricks & mortar as well as web-based organizations.

Selected Recent Assignments:    VP Marketing, AutoGuide.net: Establishing first e-Marketing / e-Commerce services for automotive network being developed from existing automotive directory (dot com start up). Associated with Wilder & Associates (Internet consultants based in Toronto). eBusiness Strategic Consultant for Tilia: Created visions for web and consumer direct business, was catalyst for assessment and build-out of necessary, basic infrastructure (IT, CRM, web).



Business / Marketing
eBusiness / Business * Marketing / Branding / Advertising * Web Site Development

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eBUSINESS / BUSINESS:
[1969-Present]

e-Commerce pioneer / Internet & web savvy:    Envision bigger picture, conceptualize and implement action plans. Identified opportunity to expand e-commerce business idea, persuaded partners to build options into programming that resulted in a broader client base and a new industry model. Made money from day one. www.sitecheck.com.

Proven leader / team player:    Recognize need for leadership as well as effective team participation. Assumed leadership of 22 fiercely independent artists to build co-op art gallery in New Mexico. Created business strategy / structure, policies / procedures for a sustainable organization. Continued success 6+ years later.

  • eBusiness & the Web [1995- ]: business ideas; strategy; e-commerce; the InterNet and web sites in general. Site Check, web site access verification service; La Plaza, health care provider; personnel agency; Cibolo Creek Ranch, unique resort; b&b's; yacht charter business; auto dealer; auto clearing house; multi-level marketing companies; programmer; web hosting company; visual & sound artists; galleries; home-based businesses; plumber; attorneys; small businesses; women's organizations; financial advisor; village government; publisher; and psychic among others.
  • Basic Business & Marketing [1986- ]: Small businesses; arts organizations; retail stores (New Mexico, New York, Florida, California, and Canada).



Business / Marketing
eBusiness / Business * Marketing / Branding / Advertising * Web Site Development

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MARKETING / BRANDING / ADVERTISING:
[1969-Present]

Change agent / Demonstrated strategic thinker & creative problem solver:    Identify essential issues quickly, assess potential problems / opportunities, develop & implement appropriate action plans. Identified opportunity to expand introductory target market of Tylenol. Persuaded key players to adopt new strategy. Implemented plan. Became #1 analgesic in USA.

  • Advertising Agencies [1969-1986]:
    Advertising Agency Executive (marketing/ media positions in New York City): Last Position - VP, Management Supervisor. Classic packaged goods marketing/ branding. See also Work History.
    • Grey Advertising (No Nonsense Fashions, General Foods, Brown & Williamson, 3M)
    • Scali, McCabe, Sloves (American Can)
    • Kelly, Nason / Univas (Kimberly-Clark)
    • Compton Advertising (Procter & Gamble, Johnson & Johnson)
    • BrainReserve
  • Consulting - Web Site Promotion [1997- ](Off-line & On-line):
    Consulting; banners; reciprocal links (in-depth investigations); search engines submissions; meta tag development for various clients.



Business / Marketing
eBusiness / Business * Marketing / Branding / Advertising * Web Site Development

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WEB SITE DEVELOPMENT:
[1995-Present]

Grounded Creativity: Use of creative skills and talents (visual 'eye,' communications, writing) grounded with deep understanding of essential strategic business practices made sites 'business-relevant' and consumer friendly from the beginning.

See also eBusiness

ph's specific software/ technical expertise/ familiarity.
Articles about the Web, the Internet, and technology.



Business / Marketing
eBusiness / Business * Marketing / Branding / Advertising * Web Site Development

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