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Communications Consultant - Web Entrepreneur

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Résumé
for
Paula Hendricks

Communications Consultant - Web Entrepreneur
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photo of ph by bill hawk

· Objective / Skills Summary / Details
· Business / Marketing
  ·· eBusiness / Business
  ·· Marketing / Branding / Advertising
  ·· Web Site Development
· Communications
  ·· Writing / Content
  ·· Photography
  ·· Design / Graphic Design / Naming
· Leadership / Community
· Education / Work History / Key Words
· Technical
  ·· Software / Hardware / On-line

*Whole résumé on this page



OBJECTIVE:    To build long term meaningful relationships with companies who trust me to help them solve their communications and eBusiness problems with the relevant mix of strategic marketing, technology, branding, and common sense.

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SUMMARY:    What I'm really really really good at is ... conceptualizing, defining the box, the structure, then developing and implementing the plans to make it all happen (come together.)

My background combines eBusiness strategic consulting, early e-Commerce and web site development with classic strategic planning, marketing and advertising. I have expertise in communications, content & design, media, and branding.

I am passionate about building something new, the web, relationships and combining creativity and business.

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DETAILS (Skills):

Gifted communicator:    Translator / synthesizer. Editorial / content on-line and off-line (Ms magazine, Soldier of Fortune, The New York Times, autoguide.net, and amazoncity.com,) including articles about the web and technology. Writer/photographer of two books on environmentally responsible building techniques. Conceived / conducted workshops (writing, photography, web site development.)

Proven leader / team player:    Recognize need for leadership as well as effective team participation. Assumed leadership of 22 fiercely independent artists to build co-op art gallery in New Mexico. Created business strategy / structure, policies / procedures for a sustainable organization. Continued success 6+ years later.

Change agent / Demonstrated strategic thinker & creative problem solver:    Identify essential issues quickly, assess potential problems / opportunities, develop & implement appropriate action plans. Identified opportunity to expand introductory target market of Tylenol. Persuaded key players to adopt new strategy. Implemented plan. Became #1 analgesic in USA.

e-Commerce pioneer / Internet & web savvy:    Envision bigger picture, conceptualize and implement action plans. Identified opportunity to expand e-commerce business idea, persuaded partners to build options into programming that resulted in a broader client base and a new industry model. Made money from day one. www.sitecheck.com.

Selected Recent Assignments:

  • Web contract work with Wells Fargo (4 months): Spearheaded project at Wells Fargo to move content from internal to external web host. Identified potential pitfalls and need for "correct" web vendor.
  • Interim Project Management for Halleck (4 months): Provided senior level account mangement during intense development phase of client's product launch -- valued as internal SWAT team member.
  • VP Marketing, AutoGuide.net (2 years): Established first e-Marketing / e-Commerce services for automotive network being developed from existing automotive directory (dot com start up). Associated with Wilder & Associates (Internet consultants based in Toronto).
  • eBusiness Strategic Consultant for Tilia (10 months): Created visions for web and consumer direct business, was catalyst for assessment and build-out of necessary, basic infrastructure (IT, CRM, web), set up direct marketing organization.

portfolio
writingArchive
references


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WEB ENTREPRENEUR & CONSULTANT SUMMARY

My focus on eBusiness is enhanced by original ideas and grounded by basic strategic business perspectives and experience. With an eclectic mix of clients -- large and small -- dealing with the implications of the fast-changing environment of the Internet (the new economy, the digital world) on bricks & mortar as well as web-based organizations.

  • Selected Recent Assignments:    VP Marketing, AutoGuide.net: Establishing first e-Marketing / e-Commerce services for automotive network being developed from existing automotive directory (dot com start up). Associated with Wilder & Associates (Internet consultants based in Toronto). eBusiness Strategic Consultant for Tilia: Created visions for web and consumer direct business, was catalyst for assessment and build-out of necessary, basic infrastructure (IT, CRM, web).


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eBUSINESS / BUSINESS:
[1969-Present]

e-Commerce pioneer / Internet & web savvy:    Envision bigger picture, conceptualize and implement action plans. Identified opportunity to expand e-commerce business idea, persuaded partners to build options into programming that resulted in a broader client base and a new industry model. Made money from day one. www.sitecheck.com.

Proven leader / team player:    Recognize need for leadership as well as effective team participation. Assumed leadership of 22 fiercely independent artists to build co-op art gallery in New Mexico. Created business strategy / structure, policies / procedures for a sustainable organization. Continued success 6+ years later.

  • eBusiness & the Web [1995- ]: business ideas; strategy; e-commerce; the InterNet and web sites in general. Site Check, web site access verification service; La Plaza, health care provider; personnel agency; Cibolo Creek Ranch, unique resort; b&b's; yacht charter business; auto dealer; auto clearing house; multi-level marketing companies; programmer; web hosting company; visual & sound artists; galleries; home-based businesses; plumber; attorneys; small businesses; women's organizations; financial advisor; village government; publisher; and psychic among others.
  • Basic Business & Marketing [1986- ]: Small businesses; arts organizations; retail stores (New Mexico, New York, Florida, California, and Canada).


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MARKETING / BRANDING / ADVERTISING:
[1969-Present]

Change agent / Demonstrated strategic thinker & creative problem solver:    Identify essential issues quickly, assess potential problems / opportunities, develop & implement appropriate action plans. Identified opportunity to expand introductory target market of Tylenol. Persuaded key players to adopt new strategy. Implemented plan. Became #1 analgesic in USA.

  • Advertising Agencies [1969-1986]:
    Advertising Agency Executive (marketing/ media positions in New York City): Last Position - VP, Management Supervisor. Classic packaged goods marketing/ branding. See also Work History.
    • Grey Advertising (No Nonsense Fashions, General Foods, Brown & Williamson, 3M)
    • Scali, McCabe, Sloves (American Can)
    • Kelly, Nason / Univas (Kimberly-Clark)
    • Compton Advertising (Procter & Gamble, Johnson & Johnson)
    • BrainReserve
  • Consulting - Web Site Promotion [1997- ](Off-line & On-line):
    Consulting; banners; reciprocal links (in-depth investigations); search engines submissions; meta tag development for various clients.


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WEB SITE DEVELOPMENT:
[1995-Present]

Grounded Creativity: Use of creative skills and talents (visual 'eye,' communications, writing) grounded with deep understanding of essential strategic business practices made sites 'business-relevant' and consumer friendly from the beginning.

See also eBusiness

ph's specific software/ technical expertise/ familiarity.
Articles about the Web, the Internet, and technology.


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COMMUNICATIONS SUMMARY

Gifted communicator:    Translator / synthesizer. Editorial / content on-line and off-line (Ms magazine, Soldier of Fortune, The New York Times, autoguide.net, and amazoncity.com,) including articles about the web and technology. Writer/photographer of two books on environmentally responsible building techniques. Conceived / conducted workshops (writing, photography, web site development.)


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WRITING / CONTENT (alone):
[1985-Present]

Summary: information communications. Translator/ synthesizer -- accessibility to technical information, interviews and profiles, sense of place, personal experience.

See also Web Site Development

Writing Archive
Articles about the Web, the Internet, and technology.


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PHOTOGRAPHY:
[1985-Present]

Summary: black & white primarily. Portraits/ faces, mythic/ everyday objects, artists/ performers, hands.

See also Web Site Development

  • Editorial: Sirens 1994 & 1998 Leather Calendars; Sandoval Arts Magazine; Writers Showcase; Rio Grande High Style; Pet Life Magazine; Wingspread Collector's Guide.
  • Web Site Content: This site, ph-webnet.com; Sirens Gallery.
  • In house photographer: Rio Fest '95 (Rio Grande Music Festival)
  • Publicity/Advertising: Retail stores; art; performers; artists; authors; tools. Numerous magazines and newspapers - The New York Times, Southwest Profiles, New Mexico Magazine, Wingspread Collector's Guide, and Soldier of Fortune. Book covers, postcards/ notecards/ programs, newsletters. Example - Diana Stetson.
  • Shows: Honorable Mention, New Mexico State Fair Fine Art Photo 1995; New Mexico - Santa Fe, Albuquerque, Corrales; Florida - West Palm Beach.
  • Collections: Art work in international private collections.
  • Notecards & postcards (wholesale, retail, personalized): ph's artCards; Sirens; Corrales Bosque Gallery.
  • Photography workshops.

Portfolio


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WRITING & PHOTOGRAPHY:
[1985-Present]

See also Web Site Development

  • Web Site Content: autoguide.net, Hershel's WoodWorks, Sirens MC, New Mexico Woman.
  • Editorial:
    • Books: The Tire House Book, Sunstone Press, 1995 and Timber Reduced Energy Efficient Homes, Sunstone Press, 1994. (Co-Author - New Mexico builder).
    • Articles: AlbuquerqueWoman Magazine; Home Theater Magazine; Harrowsmith Country Life; Essential Albuquerque; New Mexico Business Journal; New Mexico Woman; Wingspread Collector's Guide; The New Mexican; Albuquerque Journal.
  • Publicity: Books; Brochures; Record/ CD covers; Corrales Bosque Gallery; Desert Moon Photo Gallery; Writers Alive!

Writing Archive
Articles about the Web, the Internet, and technology.
Portfolio


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DESIGN / GRAPHIC DESIGN:
[1990-Present]

See also Web Site Development

  • Web Sites(links go to live sites or my files):
    Site Check, web site access verification service; Sirens Motorcycle Club; TeleCompanions, telephone dating service; NetCompanions, web dating service; Progressive Telecom, mlm telecommunications; Emex, car accessories; Sharp Web Communications, web hosting company; Judy Lawrence's Money Tracker, budget consultant/ author; Northern New Mexico chapter of NAWBO, (National Association of Women Business Owners); this site; Hershel Mutka Weiss, fine furniture maker; and others.
  • Brochures & flyers: ph&a; diane furie CAREER CATALYST; Site Check; Sharp Web Communications; fine furniture maker; arts organizations; real estate; publishers.
  • Newsletters: NAWBO (National Association of Women Business Owners - Northern New Mexico Chapter).
  • Business cards & business materials: ph; ph&a; Sharp Web Communications; Site Check; diane furie; Reliable Building Maintenance; Business Dynamics Unlimited.
  • Notecards & postcards: ph's art cards; Sirens; teacher of tai chih; Corrales Bosque Gallery.
  • Advertising: ph&a; ph; diane furie; Writers Alive!
  • Promotional items / displays: Site Check; Sharp Web Communications
  • Logo Design: ph&a; INet businesses; consulting businesses +.

Portfolio


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NAMING:
[1990-Present]

  • Naming: software; company names; gallery; reading series.


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LEADERSHIP / COMMUNITY:

    Board Participation:
  • Board of Directors, (1997-1998). National Association of Women Business Owners, Northern New Mexico chapter. Newsletter, Web Site.
  • Founder, First President (1994-1996). Corrales Bosque Gallery .
  • Founder (1994-1998). Writers Alive!, Corrales, NM-based reading series.
  • Board of Directors, Treasurer (1970s). 522 Apartments Corp., NYC
  • Board of Directors (1960s-1980s). Yuba Farms, Inc., California.

    Special Honors / Lists / Awards:
  • NAWBO Member of the Year (Northern NM Chapter) (1997-98)
  • Who's Who of American Women

    Community / Professional Organizations:
  • Job Forum of the San Francisco Chamber of Commerce, panelist (1999- ).
  • Current Memberships: Women in Multi-media, SFWOW (San Francisco Women on the Web)
  • Previous memberships: NAFE, NY WICI, +


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EDUCATION:

  • Smith College: AB 1969. Northampton, MA.
  • Mediation Training, July 1994. New Mexico.


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WORK HISTORY:

  • Entrepreneur / Consulting (1986- ): San Francisco (1999- ); New Mexico (1987-1998); New York City (1986-1988).
  • Advertising Agencies (1969-1986): Grey (1979-1986); Scali, McCabe & Sloves (1978-1979); Kelly, Nason / Univas (1977-1978); Compton (1969-1977).


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KEY WORDS:

perceptive, insightful, thorough, intense, independent, literate, off beat, unconventional, out-of-the-box, grounded creativity, congenial, diplomatic, mediation, energetic, passionate, assertive, inquisitive, knowledgeable, synthesize, listen, productive, catalyst, realistic, pragmatic, risk oriented, creative, artistic, vision, change agent, web savvy, Internet pioneer, creative problem solver, early adopter, distill essence quickly

e-business, e-commerce, marketing, VP, marketing, advertising, dot com, start up, strategic planning, b2b, b2c, packaged goods, direct sales, experienced, seasoned, project management, executive

impatient with mundane.


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TECHNICAL SUMMARY:   

I am NOT a techie, but I can use the tools I need
and learn the commands I need to know.

I do not consider myself an expert, nor do I consider myself fluent in all these environments, but I have worked effectively and efficiently in all of them. I do consider myself computer literate.

One of my critical skills is that I easily and effectively facilitate (translate) between/ among technical and non-technical people.

I have done business via my computer (on-line) since 1987.


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SOFTWARE:

  • Operating Systems/ Utilities
    • DOS (1986-1992)
    • Win98, 95, 3.1
    • Unix/ Linux (1995- )
    • Mac (2000-)
    • Norton/ McAfee
    • Winzip, pkzip, +
    • Networking (PC Anywhere, ethernet, Novell)
    • PDAs (Palm)
  • Office
    • Microsoft Office (2000, 97, 95): Word, Access, Excel. Powerpoint, Publisher, FrontPage (Windows & Mac)
    • Q&A; Lotus 123 (DOS based)
    • Corel WordPerfect
    • Accounting (Quicken, QuickBooks, ++)
    • Fax/ data transmission (T-1, modem, network, web-based, +)
    • On-line banking (1987- )
  • Graphics
    • PaintShopPro 3, 4, 5, 6, 7
    • Animation Programs (i.e. Ulead, BoxTop, PaintShop, Microsoft)
    • Clip Art, Font Managers (Windows, Corel, Printers Apprentice +), FontFX
    • Image map (mapthis, ++)
  • Publishing / Presentation
    • Ms Publisher 2.0, 97, 2000
    • PowerPoint 2000
    • Label Designers, Calendar Programs, +
  • INet Tools
    • Mail (Eudora Pro / Light, Pine, Outlook, Pegasus, GroupWise, webMail)
    • ftp & anon ftp
    • telnet
    • DART (DoubleClick)
    • chat (icq, aim, irc, powwow, +)
    • INet connections (AOL, ATT, independent isp's, T-1, GroupWise)
    • browsers (AOL, MsIE, Netscape 2, 3, 3.02, + Communicator 4.7+, +)
    • stats (Web Trends, on-line, +)
    • search (on-line, Web Compass, SearchWolf, WebWolf, etc.)
    • PR (on-line, SubmitWolf, AddWeb, meta medic, +)
    • siteMappers (Mercury Astra, Wolf Sitemapper, etc.)
    • audio (phone - vocaltec, iphone, pure voice; cooledit, +)
  • HTML
    • Notepad
    • Homesite 2.5 - current
    • HotDog 3 - current
    • Front Page
    • Internet Assistant / Office 2000
    • vi
    • HTML Validators
  • Programming Languages
    • Can work within scripting languages like cgi, C, C+, and perl (am not a programmer) for de-bugging and customizing look & feel. Have worked with "free scripts" as well as proprietary ones -- for formMail, chat, forums/ message boards, postcards, passwords, commerce.


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HARDWARE:

  • Computers (PCs) I have owned & worked with since 1986:
    • laptops (Toshiba 321, Toshiba Tecra 740, Toshiba Tecra 8100)
    • Gateway 386 (1991)
    • Compaq Presario
    • Networked PCs / Clones (including use of remote access / Novell)
  • Networks (I have had my own computer networks to handle peripherals)
  • Servers (have interfaced with various servers - unix, NT)
  • Printers
    • Dot Matrix
    • Laser (stand alone / networked)
    • Inkjet (stand alone / networked)
    • Label printers (Seiko SmartLabel, Avery)
  • Peripherals
    • Scanner (HPScanJet 4c + transparency adaptor)
    • Zip drives
    • CD writer
    • Syquest EZ 130 (2)
    • Microphone
    • Video - seeuseeme
    • Digital camera (Olympus)
    • PDA (Palm IIIx)


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ON-LINE EXPERTISE:

  • Commerce: Instrumental in developing web site access verification service (customer interface, debugging scripts); helped develop shopping mall prototype (front-end & back-end - storefronts, shopping cart, commerce options, customer service); associate/ affiliate/ linkshare management (i.e amazon, barnes&noble, linkExchange, ++).
  • Web Interaction: work on-line; find resources and information; purchase products and services; get help (tech support, customer service); download and install programs and scripts; active participant in email discussions list(s)/ forums.


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